In honour of Winnie, we've created this plushie keychain to spark a movement for helping chows and dogs in need.

Though our time with Winnie was short, the impact she made on us and thousands of people online was extraordinary. We believe she was sent to us for a reason, and her story is what inspired the creation of Winnieboo.

If novelty keychains on the market can generate millions purely for entertainment, then surely our own Winnieboo can create magic with a purpose - helping dogs in need.

Every profit from Winnieboo will be used to support dogs in need, whether that's by working with charities or one day creating our own rescue centre. We're still early in our journey, but we'll be documenting every step, sharing how we use our profits across social media to remain as transparent as possible.

For Winnie. For dogs everywhere.